W­h­y­ ­p­e­r­s­o­n­a­l­i­z­a­t­i­o­n­ ­c­o­n­t­a­i­n­s­ ­m­o­r­e­ ­t­h­a­n­ ­j­u­s­t­ ­o­n­-­s­i­t­e­ ­r­e­c­o­m­m­e­n­d­a­t­i­o­n­s­:­ ­P­r­a­c­t­i­c­a­l­ ­E­x­a­m­p­l­e­s­ ­f­o­r­ ­c­l­o­s­e­d­ ­l­o­o­p­ ­o­f­ ­a­n­ ­o­m­n­i­c­h­a­n­n­e­l­ ­p­e­r­s­o­n­a­l­i­z­a­t­i­o­n­ ­#­w­e­b­r­a­z­z­i­1­5­

Why personalization contains more than just on-site recommendations: Practical Examples for closed loop of an omnichannel personalization

Thorsten Mühling (Epoq)